According to the true spirit of the month of Ramzan, Ufone has just announced a new campaign that will provide humanitarian support to the masses.
Now Ufone will not advertise its own products but instead give the free of cost space for advertisement on digital media, newspapers, TV channels and billboards for the social initiatives of three third parties.
Ufone CSR
According to Ufone, millions of rupees is the worth of these advertisements and they will reach to large number of people with their social cause that will enable the benefit of the deserving people. On all the mediums, Ufone has developed the promotional content also.
The 3 initiatives under this campaign are:
- Operation Eid Child,
- Deewar-e-Mehrbani,
- Khaana Ghar.
Individuals have visualized and organized all the 3 initiatives. CEO Ufone Rainer Rathgeber said during launching ceremony of campaign at UTower Islamabad that the telecom industry spends much on its own brand promotion and celebrity support but they have changed the pattern by providing media projection to a highly impactful cause. The CEO added that Ufone is a role model for such an approach. He is hopeful that other companies will also encourage with this campaign to start their own campaign to benefit social causes.
The start of this campaign in this holy month is to inspire viewers to support such social causes by either participating in the spread of these social services financially or by starting your own such work of generosity.
Ufoen is sharing this message by all Pakistanis by initiating a large electronic media campaign. Ufone is supporting social benefit of people not only thorough its own CSR initiatives but also by media campaigns of other such individuals and organizations.
Below are few examples of the organizations supported by Ufone for this purpose.
Dewar-e-Meherbani
Dewar-e-Meherbani
The ‘Dewar-e-Mehrbani’ was initiated by Omer and Daniyal in Peshawar under the banner of ‘Wadaan’. Here, people left their clothes for those in need.
It is also allowed to keep shoes, non-perishable food items and other gifts along with clothes at the ‘Dewar-e-Meherbani’ during the month of Ramzan.
You can also provide happiness by taing inspiration from these persons. Start such initiative in your own area or help ‘Wadaan’ generously.
Khana Ghar
Khana Ghar
The purpose of ‘Khana Ghar’ was to provide food to the needy while it was founded in Karachi by Parveen Saeed. It is working since past several years while it provides warm meal for just Rs. 3 and is providing food to hundreds of people in Karachi every day.
So, can start such project in your own area or can join the ‘Khana Ghar’ yourself.
Operation Eid Child
Operation Eid Child
A year ago, Sharmine Aziz founded the project of ‘Operation Eid Child’ in Islamabad. Through this initiative, boxes filled with presents are distributed to the needy children during Ramzan and Eid while these boxes are supplied by several other people.
You can join this cause or start one such in your own area.
Follow
